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E.V. Kolousova

 

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LINGUISTIC AND EXTRALINGUISTIC ASPECTS OF ADVERTISING TEXTS

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FSAEI HE «Yurga Technological Institute (branch) of
National Research Tomsk political University», Yurga

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Full Article: PDF  Open Access

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Language: Russian

 

Citation: 

Kolousova E.V. (2016) LINGUISTIC AND EXTRALINGUISTIC ASPECTS OF ADVERTISING TEXTS. Current issues of linguistics and didactics: conceptions and perspectives: The Proceedings of  the 6-th International Scientific and Practical Conference, April 30 – May 15, 2016, Volgograd, Russia, pp. 48-53.

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Pages: 48-53

 

Published: 16.09.2016

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Abstract: The paper reveals the verbal and non-verbal features of English advertising discourse of beauty products. On the verbal level it describes the lexical and syntactic structures, it also views a nonverbal visual contact, distance, posture, nonverbal gestures and facial expressions.

 

Key words: discourse, linguistics, advertising, sign, verbal and nonverbal components, paralinguistics.

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